What I do
I lead organizations building intelligent systems that align brand vision with product execution, enabling ideas to scale without losing their soul.
My approach to leadership is simple: stay close to the craft, lead with transparency, and clear the path so my team can innovate. Whether we're architecting infrastructure or redesigning our brand or driving AI enablement, I am dedicated to fostering a culture of ownership where we solve complex problems with confidence. I ensure a brand's integrity remains vibrant at a global scale, building the structured excellence that allows our product connections to reach everyone.
It's been a journey
2019 → Present
Netflix / Senior Manager, Design Systems
I lead the design organization responsible for Netflix’s Consumer Design System and global accessibility strategy. Our work defines the foundations of the product experience across TV, Mobile, Web, and Email, ensuring millions of new and existing members have a cohesive and inclusive experience. I joined Netflix as a Staff Product Designer, architecting the foundations of our design system, before moving into a leadership role overseeing Design Systems across the Consumer organization and accessibility for Netflix.
As a Leader / 2024 → Present
I lead the Design Systems organization for Netflix’s Consumer business, scaling the team to support infrastructure, motion, accessibility, and AI-enabled product development. Our work powers multiple product areas and serves as the shared platform for building experiences across TV, Mobile, Web, and Email. I focus on building high-ownership teams and clear operating models by promoting internal talent into leadership roles, coaching senior and staff designers, and creating the conditions for teams to solve complex, global problems with confidence.
As an Architect / 2019 → 2024
I pioneered our "code-as-source-of-truth" approach, serving as the design architect for the Hawkins API to automate and synchronize design tokens and assets across every platform. On the Enterprise side, I operated as a creative director to define the original design language and navigational architecture for over 150 products, bringing a cohesive Netflix brand sentiment to the studio ecosystem.
2016 → 2019
Spotify / Senior Product Designer
Led the creative strategy behind Spotify's Encore design system, helping establish the centralized team and operating model for design systems across the company. Design System Lead for the Web, focused on advertisers, growth, artists, labels and marketing.
Created, documented and delivered a unified set of guidelines, toolkits, and accessible components for Spotify web products across Consumer, Enterprise and Marketing. Art directed a design team for Spotify Premium seasonal and evergreen campaigns and integrated with our payment product team.
2015 → 2016
Square / Product Designer
Launched a beta for Online Store and built workflow optimizations for search and scan interaction patterns for Square Retail POS.
2013 → 2015
Amplify / Senior Visual Designer
Led design for Amplify Market to deliver content, lessons, and apps for teachers. Modernized our web and tablet visual direction and developed character animation system.
2011 → 2013
Barbarian / Designer
Worked with clients: GE, Bacardi, The Wall Street Journal, Bloomberg, Samsung, Facebook, Sears and Dos Equis.
Elsewhere
📍 Seattle, WA
Willow Glen, CA
Brooklyn, NY
I live in Seattle, WA with my wife and daughter, where we spend the days watching it rain and longing for summer. We're typically travelling the world in search of good food and good vibes.
I have a fairly large tattoo collection with a general theme of death and nature by artists Victor Webster, Ray Hauer, Erik Jacobsen, Damien Thorn, Hon Gak and Sue Jieven. One of my pieces by Ray even made it to the top page of Reddit.
I love a good sing along, but expect it to be with metal overtures. Here's a peek at what I'm currently listening to with a good friend, Tyce Clee: