The Wall Street Journal goes beyond business.
This fully interactive ad prototype communicates to a younger audience what to expect when signing up for a subscription through experiential interactions and sneak peaks into articles. The payment process has been simplified to make it more approachable and less committal. This project was part of a pitch while at The Barbarian Group and the Wireframes/UX were thought out by John Finley.
What were we missing?
We went through many iterations of design before landing at this solution. These initial concepts focused around an article exploration by taking a look behind the content. The problem with these solutions were they communicated more toward older audiences and focused too much on articles vs the other features offered inside The Wall Street Journal.