General Electric impacts a diverse range of industries.

GE is responsible for so many products uesd in our daily lives, but there are people behiund the machines makings these products. The challenge was to consolidate the gratuitous amount of information into a friendlier, more personal visual experience while updating the design into a responsive, modern layout. I worked with a small design team under Wii Yatani, who created the main visual language.

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