Hey, I'm Josh. I make things for the internet. ✨💀

What I do

I'm a design leader focused on architecting design systems. Over the last decade, I’ve led successful systems at Netflix and Spotify.

Within the product development lifecycle, I'm passionate about activating how teams leverage brand attributes when creating new user experiences, content types, or interaction paradigms. It's a balancing act between expressive and functional execution, each having a specific rationale or moment that adds true value to a customer’s experience.

I thrive on collaborative teams in a strategic player-coach role. It's important to me to build lasting cross-functional relationships between individual contributors and leaders.

It's been a journey

2019 → Present

Netflix / Staff Product Designer

Lead design for our Consumer Design System across Android, iOS, TV and Web. Focused on the system’s creative strategy and architecture, improving workflow and engagement models and identifying strategic innovation opportunities.

Co-created infrastructure which automated and stabilized the delivery of design tokens and assets to designers and engineers across platforms. Created a documentation platform to educate designers on component usage across business areas. Hired and managed several designers (mid to principal) who researched collaboration workflows, supported migration of design tools, designed and documented components, delivered an evolved icon system and evangelized the system.

2016 → 2019

Spotify / Senior Product Designer

Led the creative strategy to reshape design systems at Spotify, called Encore. Built a centralized design system team, defined the vision, roadmap and operational model. Design System Lead for the Web, focused on advertisers, growth, artists, labels and marketing.

Created, documented and delivered a unified set of guidelines, toolkits, and accessible components for Spotify web products across Consumer, Enterprise and Marketing. Art directed a design team for Spotify Premium seasonal and evergreen campaigns and integrated with our payment product team.

2015 → 2016

Square / Product Designer

Launched a beta for Online Store and built workflow optimizations for search and scan interaction patterns for Square Retail POS.

2013 → 2015

Amplify / Senior Visual Designer

Led design for Amplify Market to deliver content, lessons, and apps for teachers. Modernized our web and tablet visual direction and developed character animation system.

2011 → 2013

Barbarian / Designer

Worked with clients: GE, Bacardi, The Wall Street Journal, Bloomberg, Samsung, Facebook, Sears and Dos Equis.


📍 Seattle, WA

Willow Glen, CA

Brooklyn, NY

I live in Seattle, WA with my wife and daughter, where we spend the days watching it rain and longing for summer. We're typically travelling the world in search of good food and good vibes.

I have a fairly large tattoo collection with a general theme of death and nature by artists Victor Webster, Rachel Hauer, Erik Jacobsen, Damien Thorn, and Sue Jieven. One of my pieces by Rachel even made it to the top page of Reddit.

I love a good sing along, but expect it to be with metal overtures. Here's a peak at what I'm currently listening to with a good friend, Tyce Clee: